A beverage brand is joining forces with Marvel’s “Black Panther: Wakanda Forever,” to launch an immersive 360-degree Sprite Zero Sugar campaign and we’ve got all the deets on what you can expect. Sprite has always backed emerging trends and creators of color and is looking to continue revolutionizing its role in the culture by […]

Comedian Eric Andre teams up with Sprite to ring in the holiday season as the director for the drink company’s first "Holiday Special" in five years.  Watch the special promotional videos inside.

Live Performance

Sprite launches their first "Live From The Label" summer series concert Thursday, July 29th with a livestream performance from Latto. Fans can tune in for free using a QR code from a bottle of Sprite or Sprite Zero Sugar. Saweetie headlines the show on Aug. 12, and special guest Jack Harlow on Aug. 18.

Sprite Takes Over BET Weekend With Debut Of New “Thirst For Yours” Platform     Kicking off on Friday with a launch event in Downtown Los Angeles alongside celebrity guests such as Villain Park, Killumantii, TM88, and PnB Rock, the platform made its debut in the form of two :30 spots highlighting up-and-coming artists – Atlanta-based rapper Kodie Shane and rising fashion […]

Sprite Recruits Hip Hop’s Biggest Names for #GetVocal Campaign Inspired by hip hop – the original stage for self-expression – Sprite‘s Get Vocal campaign has created a call to action to empower the voices of young Americans and speak out on the issues that matter most to them, driving forward real change.    Leading up to the midterms and beyond, […]