We are in the midst of a brand new Black power movement, America. That means we are all looking for ways to support as many Black things as humanly possible. So many people had considered Shea Moisture to be one of those brands. For a long time, they were.
However, what many people are just now realizing is that in 2017, a company called Unilever acquired Sundial Brands, the parent company of Shea Moisture. Unilever is, of course, a white-owned company.
A couple of things to note:
When Unilever acquired Sundial, they also pledged to invest $50 million to help women of color entrepreneurs. They also kept Sundial founder Richelieu Dennis as the CEO and chairman of the company.
Again, this happened in 2017. The internet was trying to compile Black brands and, well, they just learned that history of Shea Moisture. IT’s not just them: it’s a LOT of the Black brands people thought they were using to support Black businesses.
The internet is losing its damn mind over the revelation. Hit the flip to see the chaos…
“I vividly remember the day we all realized we were noticing changes in Shea Moisture’s formulas and it was found out that they had a change in ownership. we all felt that heartbreak. I don’t want to ever feel that again.”
“Shea Moisture and Cantu are great example of wealthy white companies taking advantage and capitalizing off of black people. We need to start investing in ourselves and believing in ourselves, shea moisture and Cantu would’ve been just fine if they hadn’t been sold.”
“just found out shea moisture is white owned… y’all couldn’t have said sumn BEFORE i bought all their products the other day?”
“Cantu, Carol’s Daughter, and Shea moisture makes my hair smells sooooo good. And carols daughter shampoo makes my hair sooo soft. I- can’t believe they aren’t black owned.”
“Now that Cantu, Shea moisture and them other brands are getting exposed. Y’all might as well come over to the winning team. Alikay Naturals Aunt Jackie’s & Mielle organics are top tier.”
“When I found out Shea Moisture wasn’t Black Owned.”
“finding out shea moisture is white owned but that Jamaican black castor oil line hit different so, imma still buy it.”
“Me placing my order for 100$ worth of Shea Moisture then logging onto twitter to find out it ain’t black owned anymore”
“SHEA MOISTURE IS NOT BLACK OWNED??!!!!! I’VE BEEN GIVING MY MONEY TO A WHITE PERSON??!!!?!”
“Damn I’m here looking at my bottles of Shea Moisture, Mane N’ Tail, and Cantu all deciding whether or not to throw this ish out now”
“nah finding out shea moisture, cantu, and cream of nature aren’t black owned in the same day”