Emerging it girl Erica Banks is shaking up the industry (literally) with her p-poppingly delicious new anthem “Buss It” that spawned a wildly popular viral challenge currently trending on social media.
“Some people got the look but not the sound. Some people got the sound but not the look,” she explains, “but with me having both, it makes people stop and pay attention to what I got going on.”
And now, only two years after uploading her first single “Talk My Sh*t to Soundcloud, she’s poised to have a breakout 2021 off the strength of “Buss It” that caught the attention of Houston-based 1501 Certified Entertainment CEO/former MLB All-Star Carl Crawford.
The two connected one night when Crawford was going Live on Instagram and allowing new artists the opportunity to showcase their music.
“When Carl clicked on me for us to go Live together, I played my newest single ‘Buss It’ for him,” she recalled.
He liked it. A couple of weeks after the Live, he reached out to me and asked if I was signed to any other label. I told him no, and that’s when he decided to sign me to his team.
I was excited. I didn’t know what to expect. All of this was new for me. But I was definitely interested in what he had to talk about.”
Erica eventually traveled to Houston to sign the paperwork and the rest is history.
“Some of my music is rough but classy. Some days I make trap music. Some days I make love music. Some of it is flat out nasty,” she points out. “I do everything. I’m versatile. To put it plain and simple, I make turn-up music.”
Will you be submitting a #BussitChallenge entry? Tell us down below and peep the ALL the hottest #BussitChallenge videos on the flip.
It all started with this video…
dis my new song. pic.twitter.com/i8JwwjGpsx
— auntie! (@imanijyne) September 2, 2020
Fast forward a few months and, boom, the #BussitChallenge…
“Do you follow me on TikToK!?” – we do now
— H✨ (@_UnusualH) January 8, 2021
“My favourite video of the #BussItChallenge” – wowowowowow
I wanted to play too 🙈 pic.twitter.com/foXIJTYzpl
— Challan (@challxxn) January 8, 2021
“I wanted to play too” – wowwwwwww
— Rex ❄️🇬🇭🇰🇷 (@RexfordKingsley) January 8, 2021
“This is the best #BussItChallenge i have seen woow” – impressive
— 24K⚡️GODSPEED (@sikaNtiAnaaa) January 7, 2021
“She’s beautiful and she was fire ” – we agree
— spaghetto🦋🇳🇬 (@dfkmszn) January 8, 2021
“I did something #BussItChallenge” – OK!