Well MOISTurized: The Bearded & Buttery Men In This Shea Moisture Ad Are Eviscerating Edges

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I wrote two sentences in my objective and spent many long hours with my amazing team to make sure it came true. A new content series for @SheaMoistureMen in celebrating confidence, brotherhood, & beards. #defineyourbeard

A post shared by QUE DUONG (@queduong) on Nov 1, 2017 at 4:18pm PDT

Beard balm and chill???

Shea Moisture’s #DefineYourBeard Ad Goes Viral

Grease. Our. Scalps. PLEASE!

Shea Moisture has a new ad that’s eviscerating edges and destroying the drawls of people turned on by the man candy it’s filled with.

The personal care company dropped their #DefineYourBeard ad Tuesday, November 1 to celebrate “No Shave November” a.k.a. “Movember” which is meant to grow awareness of men’s health by embracing hair, which many cancer patients lose.

In the ad we’re introduced to 15 (FIFTEEN!) extremely fine, extremely well moisturized men who’ll make you want to run your fingers through their beards while simultaneously melting into into a puddle of shea butter.

Ain’t God grand?

People are now catching the well hydrated, hibiscus flower infused Holy Ghost and it’s hilarious.

We’ve decided to do the Lord’s work on this fine Thursday and we’ve scoured the pages of the men featured and shot by photographer Que Duong for your viewing pleasure.

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Ladies, have you met our @SheaMoistureMen? In celebration of #NoShaveNovember, join us as our #SheaMoistureMen define confidence and discuss what their beard means to them. #DefineYourBeard. . @iam_leebarney @adammichaels_ @monsieurnoir_5 @anwarisalive @iamkevinclark @guywolfe @sidgarabato @itsdresmith @dmo_nroe_24 @shannondotwallace @jonjon_hspc @rashad_omar @max_xvi @david_vanhenneigen @erickmendoza553

A post shared by SheaMoisture (@sheamoisture) on Nov 1, 2017 at 11:27am PDT

Hit the flip to meet the men of Shea Moisture’s #DefineYourBeard ad.

Does Lee Barney look familiar? He should, we’ve previously featured him as a panty melter. Lee Barney is a model, actor and proud member of Phi Beta Sigma Fraternity, Inc.

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Flash bacc Friday one time doe #LeeBarney#Leezus #model #actor #beardgang #melanin #tatted #FBF

A post shared by Barney Rebel 🔱 ⚫️ (@leanderbarney) on Oct 6, 2017 at 12:22pm PDT

Erick Mendoza is a real estate agent and the Director of Operations at Undorm, a student based real estate service.

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Throwback since I miss that weather. Fall is already feeling like winter, what are you doing this season to get ready for the next? How are you going to make 2018 your best year yet? The planning starts now. . #beardgang #entrepreneur #fall #winter . 📸: @gioncarlovalentine

A post shared by Erick Mendoza (@erickmendoza553) on Oct 22, 2017 at 5:57pm PDT

David Vanhenneigen is a boxer with fancy footwork and a fine azz face and body.

Max Shannon is a personal trainer and the creator of the STLR Aesthetics clothing line.

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Thank you for everyone supporting. Product is moving fast and I can't wait to see more STLR out in the world. Send me pictures in the product/of the product and tell me why your dynamic lifestyle appreciates STLR. Thank you all again for your loyalty. #stlr

A post shared by MAX (@thejewishzaddy) on Jun 19, 2017 at 3:11pm PDT

Rashad Jackson is a counselor. He’s also a proud member of Kappa Alpha Psi Fraternity, Inc.

Dre Smith is a 24-year-old entrepreneur and CEO.

Dylan Monroe is a proud dad and pee wee football coach.

Wolfe a.k.a. Wolfe The Worst is a music producer.

Sid Garabato is a Filipino actor and model.

Kevin Clark is a 6’6 model/personal trainer/basketball scout.

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Ren·ais·sance man: noun 1. A present day man with many talents and areas of knowledge – Invest in yourself, put yourself on. Trust your dopeness! – #iamkevinclark

A post shared by Kevin (@iamkevinclark) on Oct 10, 2017 at 4:31pm PDT

Anwar a.k.a. Anwar Is Live is a model and Morehouse man.

Adam Michaels is a NY based model.

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A post shared by Adam Michaels (@adammichaels_) on Sep 16, 2017 at 1:39pm PDT

Sodney Dorante is another NY based model. He’s also very proud of his Haitian heritage.

Sak pase Sodney!