Munroe Bergdorf Blasts L'Oreal
Nice Try! Model Munroe Bergdorf Blasts L’Oréal’s #BLM Post ‘Get Your House In Order’
Source: Dave M. Benett / Getty
Like a number of brands, L’Oréal penned a public message showing support for the Black Lives Matter movement. Like a number of brands, some say they’re looking funny in the light.
Model Munroe Bergdorf made headlines in 2017 when L’Oréal cast her as their first transgender model for their #AllWorthIt U.K. campaign.
Things went sour quickly however when Munroe posted on Facebook about white people’s entire existence “being drenched in racism” in response to the racist Charlottesville protests. Her post read in part;
“Honestly I don’t have energy to talk about the racial violence of white people any more. Yes ALL white people.
“Because most of ya’ll don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour. Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***.
“Come see me when you realise that racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.
“Once white people begin to admit that their race is the most violent and oppressive force of nature on Earth… then we can talk.
“Until then stay acting shocked about how the world continues to stay f***** at the hands of your ancestors and your heads that remain buried in the sand with hands over your ears.”
L’Oréal’s swiftly fired Munroe shortly thereafter.
https://www.instagram.com/p/B_rzMwSAgDh/
Now in the wake of George Floyd’s murder, the makeup conglomerate has released a statement on #BlackLivesMatter that reads;
“L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We are making a commitment to the @naacp to support progress in the fight for justice. #BlackLivesMatter.”
Munroe isn’t letting up on L’Oréal.
Source: Santiago Felipe / Getty
After giving the brand 48 hours to respond and issue her a public apology she’s calling them out for never previously caring about black issues. “This could have been a moment of redemption,” said Munroe.
“Black Lives Matter is a movement for the people, by the people. It is not here to be co-opted for capital gain by companies who have no intention of actually having difficult conversations regarding white supremacy, police brutality, colonialism, and systemic racism,” wrote Munroe. “It cannot be reduced to a series of corporate trends by brands like L’Oréal who have no intention of actually doing the work to better themselves or taking ownership of their past mistakes or conscious acts of racial bias. I would not have been sacked if I had said what I said and was a cisgender, straight, white woman. It just wouldn’t have happened. If you want to stand with black lives matter then get your own house in order first.
This could have been a moment of redemption for L’Oréal, a chance for them to make amends and lead by example. We all get things wrong, we all make mistakes, but it’s where you go from there that is a signifier of who you are. L’Oréal claiming to stand with the black community, yet also refusing to engage with the community on this issue, or apologise for the harm they caused to a black female queer transgender employee, shows us who they are – just another big brand who seeks to capitalise from a marginalised movement, by widening their audience and attempting to improve their public image.”
SHE SAID WHAT SHE SAID.
https://www.instagram.com/p/CA-tXQ8AfhS/?igshid=excaodg5blvs
What do YOU think about Munroe Bergdorf absolutely eviscerating L’Oréal??? Do YOU agree???
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