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Jay-Z is back (just in time to spoil a Nas album release, but that’s a whole different animal). The new Jay? It’s a collaboration

with Pharrell called “Entrepreneur” about, well, let Pharrell explain it via Time Magazine:

“In this position with no choice / The system imprison young Black boys / Distract with white noise,” Williams whispers.

“The intention for a song was all about how tough it is to be an entrepreneur in our country to begin with,” Williams tells TIME. “Especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”

 Skateboard P continued on, “When you have successful beehive-type communities where you can circulate money within your community, it makes a huge difference,” he says. “They keep saying the American Dream is about the house and picket fence, the wife and two kids. Come on—let’s be honest. It’s always boiled down to money and an opportunity.”

“The song is trying to communicate that when we stick together, treat each other better and welcome each other, there’s more money and more opportunity for everyone,” Williams says.

The new video features some heartfelt appearances of Black entrepreneurs from all walks of life like Denise Woodard the CEO of Partake Foods, which is a vegan cookie brand that JAY-Z himself invested 1 million into and Beatrice Dixon who faced major backlash last year over her natural feminine product line  Honey Pot’s success. Other appearances included director and screenwriter Issa Rae and Tyler The Creator too.

Jay also has this doozy of a line:

“Black Twitter, what’s that? When Jack gets paid, do you? For every one Gucci, support two FUBU’s.”

Fair? However it seems social media has lost the powerful message of Black ownership and entrepreneurship, and is dragging Jay for his alleged weak bars and hypocrisy.

What do YOU think? Is social media taking it too far? Hit the flip for it all…

“Me: *eats gum*
Jay-Z: “yeah but did you own that gum?”

“Jay Z’s absence”

“jay z for 25 years: “gucci, louis v, richard mille, goyard, fendi, louboutin, cartier, mercedes, in the box seats with the mink on brushing shoulders with the owners”

jay z in 2020: “buy more fubu””

“If you think Jay Z gotta closet full of FUBU or any blakc owned clothing for that matter, then you are an idiot.”

“Jay Z was rapping about European luxury brands while FUBU was hot”

“Did Jay even wear fubu back then? Cuz we did so idk what’s going on here. Lmao”

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