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Kim Kardashian, Demi Lovato, Leonardo DiCaprio and more celebrities are joining the #StopHateForProfit campaign, which will have the stars suspending their Facebook and Instagram accounts on Wednesday.

The ongoing campaign is fighting for social media companies to hold themselves accountable for hate on their platforms.

As the campaign’s website states:

“Social media must prioritize people over profit, and they must do it now.”

#StopHateForProfit aims to stop these companies from valuing profits more than the hate that’s spawned from bigotry, racism, antisemitism, and disinformation.

“I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation—created by groups to sow division and split America apart—only to take steps after people are killed,” Kim K wrote and posted to both of her platforms. “Misinformation shared on social media has a serious impact on our elections and undermines our democracy.”

Kim went on to let her fans know that she’ll “freeze” her Instagram and Facebook accounts on September 16 and encouraged others to also do the same.

https://www.instagram.com/p/CFKvmvIgADq/

Kim references Facebook only taking action “after people are killed,” which seems to point to the fact that the company didn’t remove a militia group’s confrontational message to arm themselves during political unrest in Kenosha, Wisconsin after police shot Jacob Blake. Mark Zuckerberg later admitted that Facebook “made an operational mistake” in failing to remove the “Kenosha Guard” group from the platform.

So far the campaign has received support from more than 1,200 businesses and nonprofits to help in hammering the message. Other celebrities who have joined the campaign include Katy Perry, Orlando Bloom, Naomi Campbell, and Rosario Dawson.

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