For years, major artists have performed at HBCUs for large portions of their fanbase who flock to sold out shows (usually during Homecoming SZN) to catch a vibe with their fave hitmakers.
At one point, every rising star stopped by HBCUs to connect with potential fans, have meet-and-greets and build relationships with schools as part of artist development that isn’t really a priority anymore.
Whether it’s Drake or D’Angelo, HBCUs spend big money–sometimes hundreds of thousands of dollars–to book top-tier talent, organize on-campus events and entertain 5,000+ students.
When Drake comes to Howard pic.twitter.com/Dxo2LfRIlI
— ❤️ (@katiraaax0) September 26, 2015
If you didn’t know, HBCU Homecomings are a BIG DEAL, especially in the south, where seas of alumni return to their alma maters for a weekend of fun, fellowship and FOMO (for everyone who doesn’t make it back).
As we settle into our first Homecoming SZN without actual Homecomings, we invite you to enjoy One Yard–our virtual celebration of HBCU culture that supports the Tom Joyner Foundation and future of Black excellence.
One Yard is an entertaining and informative space to celebrate HBCU Homecoming culture with several virtual events including step shows, brunch and cooking demos, and more.
Come thru the Cookout tomorrow at 4 pm to kick it with KevOnStage as he cooks with Keshia Knight Pulliam, rates the top cookout foods and competes in a game of Culture Tags.
10/10 at 4PM ET. @1YardCo. Tune into The Cookout with @Kevonstage @peachespulliam @jamaljimoh @naima @eunique. #OneYard
RSVP to find ingredients, recipes & brackets to play along here: https://t.co/gj6Z0II6sD pic.twitter.com/XXYnzzCR7f
— Bossip (@Bossip) October 9, 2020
And make sure you download your bracket for our debate on the essential foods for a cookout with the creators of These Tiers.
But, until then, check out our gallery of celebs who performed at HBCUs on the flip.
Lil Baby
The hottest rapper alive brought his star power to Clark-Atlanta University Homecoming Concert at Clark Atlanta University.
Travis Scott
The record-breaking rock star blasted off to Astroworld at Morehouse College’s Homecoming concert at Forbes Arena.
DaBaby
The chart-topping star put some BOP in Howard’s Pepsi x ESSENCE “She Got Now” Homecoming concert on the yard.
Saweetie
Our fave icy grl brought her pretty girl swag to Howard’s Pepsi x ESSENCE “She Got Now” Homecoming concert on the yard.
A-Boogie Wit Tha Hoodie
A-Boogie got busy in his hoodie at Howard’s star-studded Homecoming Yardfest.
Lil’ Durk
Chicago’s coolest rapper had the ladies going crazy at Clark-Atlanta University’s Homecoming concert.
Continue Slideshow
Dani Leigh
The R&B star (who was brand new at the time) put on a show at Howard’s star-studded Homecoming Yardfest.
Rotimi
The actor/singer performed his hip-moving hits at Howard’s Pepsi x ESSENCE “She Got Now” Homecoming experience.
Juvenile
His Royal HA-ness brought legendary NOLA energy to Howard’s Pepsi x ESSENCE “She Got Now” Homecoming experience.
Juelz Santana
The Dipset dynamo got the crowd going at Howard’s Vibe Magazine x Boost Mobile Homecoming experience
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