When Drake debuted his “Laugh Now, Cry Later” video one thing was abundantly clear: Nike and Drake are in business together for the long haul. Not only was the video shot at the Nike HQ, but it also featured several Nike athletes such as Odell Beckham, Kevin Durant, and Marshawn Lynch. The video was such a flex that you know if LeBron wasn’t in the bubble, he would have been there, front and center.
Drake did a small release of his “Certified Lover Boy” Nike merch last month and it sold out quickly, but there are bigger fish frying with the boy and Nike. Today, the brand announced a sub-label with Drake entitled NOCTA, a nod to his “nocturnal creative process.” Drake spoke on the moment and expressed the fact that this is something he’s always dreamed of.
“This moment is full circle for me. I mean, growing up Nike was everything,” he said. “It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.”
“I remember watching all these athletes repping Nike—each doing the unthinkable—and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. I thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal…NOCTA is a realization of all these thoughts and everything I had hoped for.”
The line will release December 18th and you can get a small peek at the goods at Nocta.com and on Drake’s official Instagram seen below.
Kimora Lee Simmons Talks Naomi Osaka And Kamala Harris, Says Blasians Are The Future [VIDEO]
So Sad: New Details About Jacky Oh's Plastic Surgeon Dr. Zach Reveal Previous Malpractice Complaints From Patients
Tim Anderson's Wife & Mistress Seemingly Trade Shade, Other Woman Wonders Why Anderson Won't Defend Her---'He Swear He Love Me'
Whew Lawd: The Hottest Thirst Traps Of The Week
So Sad: DC Young Fly's Longtime Love Ms Jacky Oh Dies At 32
Your Weekly Helping Of Tidday Meats & Treats On The Gram
First-Class F*ck Around & Find Out: Chika Addresses Baby-Bashing Backlash After Rant Calling Zonnique Pullins' Daughter A 'Bastard'
Thirty-FINE: Karrueche Shakes Her Birthday Cakes At Baddie Bash With Coco Jones, Janelle Monáe, Christina Milian & More
Bossip Comment Policy
Please read our Comment Policy before commenting.