Kevin Hart's Gran Coramino Partners With The Atlanta Hawks

Kevin Hart – Source: Gran Coramino / Gran Coramino

Kevin Hart’s Gran Coramino is going down south as a “Spirit of the Atlanta Hawks.”

If you thought Kevin Hart’s new tequila Gran Coramino was going to be another celebrity cash grab with a few Instagram posts, you were wrong. Hart has had his boots on the ground promoting this tequila all over the world and now Atlanta Hawks fans can try the tequila for themselves.

A press release reports that Gran Coramino has become a “Spirit of the Atlanta Hawks” and can be enjoyed inside the city’s  State Farm Arena.

Located at the bar inside the Delta Sky360 Club of Atlanta’s State Farm Arena, Hawks fans will have the opportunity to enjoy a variety of delicious signature cocktails featuring Gran Coramino tequila.  In addition, Gran Coramino signage will be visible in-arena at all regular season home games for the Hawks and on a variety of digital platforms.

“This partnership marries two of my biggest passions: sports and tequila. Last year, I made State Farm Arena a stop on my comedy tour, but this year, I wanted to find a way to connect with the Hawks and venue long-term,” said Kevin Hart in a statement via a press release.

“To build anticipation for this basketball season, my tequila brand signed a sponsorship deal that bonds the Hawks and Gran Coramino together. I am excited for Hawks fans to become fans of my tequila once they have the chance to try it out!”

This announcement comes on the heels of Gran Coramino becoming a partner with the Philadelphia Eagles earlier in the summer.

“Kevin Hart has always been a dedicated supporter, and we couldn’t be happier he wanted to bring Gran Coramino to Atlanta and State Farm Arena in such a major way,” said Atlanta Hawks and State Farm Arena Chief Executive Officer Steve Koonin in a statement. “We look forward to a long-lasting partnership and one that our fans can enjoy the taste of whenever they are visiting our venue.”

Later this season, Gran Coramino will be hosting a sweepstakes for fans to win a chance to sit in Hart’s courtside seats. Those interested in participating should follow @GranCoramino on Instagram.

From the product to the marketing, Kevin Hart is pulling out all the stops to get his tequila in your hand.